Before creating this design for Beats, we researched popular trends among the target demographic. The idea was not to redo the current trend but instead come up with a new interpretation that would be fresh and readily identifiable as a Beats product. We began with camouflage then took it to a new level by reworking it into a musical militia. As Bob Marley famously said “brutalize me with music” and as a part of the musical militia, you can make that a reality via the Beats by Dr. Dre.
